SCAAAB

WHY ADVERTISE AND REACH OUT
TO ASIAN AMERICANS?

 


 

 Asian American are the fastest growing buying power.

  • According to the Census Bureau between 2004 and 2009, the Asian American buying power will outpace the growth of an other ethnic group. In 2004, $363 Billion almost 45% increase in 2009 $528 Billion.
  • Asian Americans By Top 10 Ethnicities:

    1. Chinese
    2. Filipino
    3. Asian-Indian
    4. Korean
    5. Vietnamese
    6. Japanese
    7. Cambodian
    8. Pakistani
    9. Laotian
    10. Hmong
  • The median household income of Asian Americans is 32% higher than the total US population.

  • 35% of Asian household have incomes of $75,000 or more, and 24% have $100,000.

  • Asian American adults over-index the total US with education attainment and managerial/professional occupations.  Asian Americans highly educated and professional.

  • Asian Americans index high for being married and having children.

  • Half of the Asians live in three states: California, New York, Texas.
  • Almost 74% of all Asian live in thetop 10 states.  Tops ten state includes;

    1. California
    2. New York
    3. Texas
    4. Hawaii
    5. New Jersey
    6. Illinois
    7. Washington
    8. Florida
    9. Virginia
    10. Massachusetts
  • Top 10 Asian American Counties:

    1. Los Angeles County
    2. Honolulu County
    3. Santa Clara County
    4. Queens County
    5. Orange County
    6. Alameda County
    7. San Diego County
    8. San Francisco
    9. Cook County
    10. King County

 

  • Did You Know That Asian Americans are:
  • Members of private fitness clubs
  • Use contact lens cleaning solutions
  • Use facial cleansing creams, lotions or gels
  • Have mutual fund/brokerage accounts

  • In the past 3 months, Asian Americans have:
  • Attended 6 or more movies
  • Shopped at home electronic stores
  • Shopped at office supply/computer stores

  •  Asian American agree with the following statements:
  • Normally buy brand new cars
  • Prefer food presented as an art form
  • Go Shopping frequently
  • Goes on vacation somewhere different every time
  • Loves the idea of traveling abroad