WHY ADVERTISE AND REACH OUT
TO ASIAN AMERICANS?
TO ASIAN AMERICANS?
Asian American are the fastest growing buying power.
- According to the Census Bureau between 2004 and 2009, the Asian American buying power will outpace the growth of an other ethnic group. In 2004, $363 Billion almost 45% increase in 2009 $528 Billion.
- Asian Americans By Top 10 Ethnicities:
- Chinese
- Filipino
- Asian-Indian
- Korean
- Vietnamese
- Japanese
- Cambodian
- Pakistani
- Laotian
- Hmong
- The median household income of Asian Americans is 32% higher than the total US population.
- 35% of Asian household have incomes of $75,000 or more, and 24% have $100,000.
- Asian American adults over-index the total US with education attainment and managerial/professional occupations. Asian Americans highly educated and professional.
- Asian Americans index high for being married and having children.
- Half of the Asians live in three states: California, New York, Texas.
- Almost 74% of all Asian live in thetop 10 states. Tops ten state includes;
- California
- New York
- Texas
- Hawaii
- New Jersey
- Illinois
- Washington
- Florida
- Virginia
- Massachusetts
- Top 10 Asian American Counties:
- Los Angeles County
- Honolulu County
- Santa Clara County
- Queens County
- Orange County
- Alameda County
- San Diego County
- San Francisco
- Cook County
- King County
- Did You Know That Asian Americans are:
- Members of private fitness clubs
- Use contact lens cleaning solutions
- Use facial cleansing creams, lotions or gels
- Have mutual fund/brokerage accounts
- In the past 3 months, Asian Americans have:
- Attended 6 or more movies
- Shopped at home electronic stores
- Shopped at office supply/computer stores
- Asian American agree with the following statements:
- Normally buy brand new cars
- Prefer food presented as an art form
- Go Shopping frequently
- Goes on vacation somewhere different every time
- Loves the idea of traveling abroad